After 12 years of a digital brand, SpriteStitch came to me in order to re-establish their digital presence following a lowering of viewership.
Whilst the blog had gained a large popularity over the last 12 years, they had failed to update their website and forums to modern principles. As a result, it was clear that a re-branding was required, utilizing pre-existing logos.
Following an in depth review on target market, current user base, lost user base and marketing position, we established a new business plan (including adding additional revenue streams) to incorporate the new expanded plan, and along with it, created a new website and forum.
The old website had a lack of focus on images, had a narrowed 2000’s style blog, and had a light blue coloring across the whole design.
Focusing on new website demands we created a website and forum to help with:
- Mobile Optimised versions
- SEO content
- Focus on imagery
- Easier navigation
- CTAs on website
- New coloration to better fit brand
- Clear brand messaging
You can see the new and old websites below.
New Website & Forum
Old Website & Forum