A results-driven digital marketing specialist with a passion for SEO and over 10 years of experience in digital marketing, SEO, and leadership. Proven ability to drive business growth through data-driven strategies and tactical planning. A strategic thinker and hands-on project leader, adept at solving complex challenges to deliver measurable outcomes. Committed to continuous improvement. I’m also a keen cross stitcher.
Career Highlights
Search Engine Optimisation: Improved the SEO health score of six websites from an average of 64% to 99%, with two achieving a perfect score of 100%.
Go-To-Market: Increased eCommerce sales by 189% through strategic digital marketing campaigns.
Team Management: 4+ years overseeing a high performing team of creative and analytical marketing professionals.
“His eye for detail, whilst still seeing the bigger picture is a skill truly not many have.”
Michael Elkington, Head Of Marketing, Nestlé Pet UK&I
Previous Experience
SEO and Digital Marketing Specialist
Proactis Ltd
(SaaS Company)
October ’24 – Current
Proactis Ltd
(SaaS Company)
October ’24 – Current
Achievements:
- Doubled organic traffic to the core website within two months through strategic backlink acquisition, resulting in a proportional increase in sales-qualified leads.
- Secured over a dozen high-value Wikipedia inbound links and successfully created and gained approval for a Wikipedia page for the parent company.
- Developed and implemented SEO strategies, including keyword research, technical SEO audits, and content optimization, to enhance organic search performance.
- Managed on-page and off-page SEO initiatives, including link-building efforts and collaboration with content teams to improve rankings and engagement.
- Analysed website performance using Google Analytics, Search Console, and SEO tools, providing data-driven recommendations for continuous improvement.
- Supported paid digital marketing efforts by optimizing landing pages, tracking conversions, and aligning SEO with broader digital campaigns.
Digital Marketing Manager
Numagoo Ltd
(Digital Marketing Agency)
July ’23 – October ’24
Numagoo Ltd
(Digital Marketing Agency)
July ’23 – October ’24
Client Achievements:
- Developed and executed SEO and paid media strategies, increasing organic traffic by 35% and reducing cost-per-acquisition (CPA) by 20% within six months.
- Conducted website and content audits, leading to a 15% improvement in search rankings.
- Led strategic marketing initiatives for clients, developing data-driven digital strategies across SEO, PPC, content marketing, and social media.
- Advised clients on growth opportunities, optimizing digital campaigns through performance analysis, audience insights, and competitive benchmarking.
- Managed cross-functional teams, ensuring seamless execution of marketing plans while maintaining client satisfaction and project success.
Digital Marketing Executive
Damartex UK Ltd
(Over 50s Clothing Brand)
January ’20 – July ’23
Damartex UK Ltd
(Over 50s Clothing Brand)
January ’20 – July ’23
Achievements:
- Drove a 60% yearly subscriber growth for 3 years running, and 28.2% revenue per customer growth year on year in email channel through segmentation modelling.
- Implemented a personalisation tool to expand marketing opportunities and increase ABV by 40%, whilst negotiating a 40% saving on CRM and email management systems.
- Solely responsible for planning, creating, prioritising and managing a range of content across multiple digital channels to deliver lead generation goals under short deadlines.
- Responsible for managing annual channel budget, revenue and forecasting.
- Developed and managed all digital and social channels to drive business objectives, and achieve global company priorities, including over 600 emails and 800 social posts.
- Optimised return on marketing investment across the digital marketing portfolio, utilising attribution & interaction approaches combined with customer segment behaviours, to gain a 3x increase on ROI budgeting.
- Collaborated with agencies and outsourced teams to identify cross-product opportunities in marketing campaigns and presented to relevant stakeholders.
International Digital Marketing Executive
Xstrahl Ltd
(Cancer Treatment System Manufacturer)
March ’17 – January ’20
Xstrahl Ltd
(Cancer Treatment System Manufacturer)
March ’17 – January ’20
Achievements:
- Overhauled and expanded website to foster lead generation seeing an increase of 76%.
- Organization of 26 conferences and events creating over £1.2m in additional demand.
- Manager and mentor of the international marketing team of 6, for the UK, US and EU.
- Creation and implementation of digital marketing & social media plans for parent business, and two subsidiary companies.
- Writing and curating of content, social media & newsletters in line with the inbound marketing plan and PR promotion for thought leadership status.
- Analytics for all marketing and sales activities to ensure high ROI and to create and implement over 100 appropriate marketing strategies for each country.
- Full ownership of digital marketing budgets and cost savings through cost analysis.
Digital Marketing Specialist
Distribution Technology
(Financial Software Developer)
Sept ’15 – March ‘17
Distribution Technology
(Financial Software Developer)
Sept ’15 – March ‘17
Achievements:
- Successfully rebranded company; including new website creation, for digital marketing optimization and inbound lead generation.
- Increased website visits 100%, increased keyword ranking to top 3 on 1000+ keywords through SEO and SEM.
- Set up and ran a webinar series on financial advice training with over 3000 participants.
- Responsible for all digital marketing, campaigns, website, social, SEO, email marketing.
- Creation of marketing strategy plans, budget and business plans.
- Promoted company through 12 roadshows and 3 annual events.
- Collateral and content creator. Including the use of Illustrator and Photoshop.
- Coordinated competitive analysis; including capturing market data, obtaining key account contacts and analysis of fiscal opportunities.
- Identified new market opportunities and leads through implemented marketing automation using client personas and inbound journeys.
- Maintained and provided ROI analysis (using Google Analytics & Salesforce CRM), ensuring budget management.
- Promotion through event planning for 12 roadshows and 3 annual events.
Marketing Analyst
IRI Ltd
(Data Analysis Company)
Nov ’13 – Sept ‘15
IRI Ltd
(Data Analysis Company)
Nov ’13 – Sept ‘15
Achievements:
- Created and implemented £1.7 billion worth of UK growth for clients.
- Identified gaps in EU and Pan-Asian markets for further growth.
- Improved client retention by 15% through detailed improvement of marketing strategies, leading to increased client satisfaction and retention rates.
- Coordinator for two major international FTSE 100 clients and a series of smaller clients, maintaining marketing relationships through research and report-based insights.
- Created reports and market analysis to client’s specifications reducing highly complex datasets to succinct marketing plans.
- Supported and upskilled other departments and team members with at risk projects, deliverables, queries, restatements and escalated issues.
- Recognised as the ‘go-to’ website analytics expert with technical knowledge to become the first point of escalation within the department.
- Managed a team within the global operations centre.
- Maintained and updates documentation for clients and internal needs.
Additional Experience
Marketing Consultant
(eCommerce, B2B & B2C)
December ’11 – Current
December ’11 – Current
Achievements:
- Increased website traffic by 223%, to 30,000 unique monthly visits.
- Created a viral video campaign resulting in 32,000 visits a day to the website.
- Implemented monthly mail outs with uptake of 75,000 emails a month, 40% open rate, 22% engagement.
- Built 7 websites in WordPress and HTML/CSS directly.
- Responsible for all marketing activities; such as social media, website, event planning, email marketing and marketing lead generation.
- Develops yearly marketing strategy in line with client objectives.
- Content creation of all online and offline content and marketing material.
- Brand management and corporate identity, to promote measured results in lead generation.
- Planning and implementing promotional campaigns.
- Working with agencies and preparing PR releases.
- Entire brand creation; including competition research, marketing place analysis and company business planning.
- SEO and keyword optimisation specialist.
Author & Columnist
Ganesha Games (’22-Current)
Xstitch Magazine (’19-Current)
The Quarto Group (’15-’19)
becker&mayer! (’15-’19)
Pocket Books (’13)
Self Published (’09-’10)
Ganesha Games (’22-Current)
Xstitch Magazine (’19-Current)
The Quarto Group (’15-’19)
becker&mayer! (’15-’19)
Pocket Books (’13)
Self Published (’09-’10)
- Pitched and published 6 international non-fiction and fiction books.
- Published 3 board and card games sold in three languages.
- Quarterly columnist for an international niche magazine, monthly blog and content supplier for a further 3 books.
- Craft content specialist supplying sole authorship books.
“Logical and adaptable is the phrase that comes to mind when I think about Rhys.”
Chris Nesbit, International Strategy Manager, IRi Marketing Analysis
Certificates & Qualifications
“Rhys was indispensable. I could always count on him to bring the very best analytics – and his uniquely linear problem solving skills – to the table.”
Joanna Hemson, Head of Data Services, In-Sync Group
Professional Skills
Marketing Strategy
SEO & SEM
Marketing Analytics
Competitive Research
Digital Marketing
Marketing Budgeting
Traditional Marketing
HTML
Marketing Campaigns
Copy Writing
Content Marketing
Brand Creation
Email Management
eCommerice
PPC
Social Media Management
Digital PR
Javascript
Event Management
CSS
Tools/Programs
CRM Software
Wordpress
ScreamingFrog
Google Analytics
Google Search Console
Google Ads
Ahrefs
Moz
SEMrush
Swydo
Rhys has strong attention to detail, is deadline focused and is great at stakeholder management through his clear management of expectations and his ability to simply explain complex technical matters.
Riccardo Parrinello, Digital Marketing Manager, Previous Manager
Rhys Turton 