Digital Marketing Specialist

Marketing moves fast, and in a technology driven future, it’s moving even faster. I believe that at the core of any marketing team will be a strong digital footprint, which traditional marketing, events and social media can feed off and grow. With that in mind I’m on a mission to seek out the next opportunity that will allow me to aid the future of marketing.

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The key is, no matter what story you tell, make the buyer the hero.

Chris Brogan

Previous Experience

Digital Marketing Executive
Damartex Group
(Over 50s Clothing Brand)
January ’20 – Current
 
Responsibilities:
  • Solely responsible for planning, creating, and managing a range of content across multiple channels to deliver lead generation goals.
  • Responsible for managing annual channel budget, revenue and forecasting.
  • Developed and managed all digital and social platforms to drive business objectives, including budget to achieve global company priorities.
  • Optimised return on marketing investment across the marketing portfolio, utilising attribution/interaction approaches, customer segment behaviours, etc for ROI budgeting.
  • Collaborate with agencies and outsourced teams to identify cross-product opportunities on the site, in marketing campaigns and within the product applications.
Achievements:
  • Responsible for driving 32% growth in year on year revenue on email channel.
International Digital Marketing Executive
Xstrahl Ltd
(Cancer Treatment System Manufacturer)
March ’17 – Dec ‘19
 
Responsibilities:
  • Manager of the international marketing team, for UK, US, EU and Russia.
  • Creation and implementation of digital marketing & social media plans for parent business, and two subsidiary companies.
  • Writing and curating of content, social media & newsletters in line with the inbound marketing plan and PR promotion for thought leadership status.
  • Analytics for all marketing and sales actives to ensure high ROI and to create appropriate marketing strategies.
  • Owner of digital marketing budgets and doing cost analysis.
Achievements:
  • Created new website to foster lead generation seeing an increase of 76%.
  • Organization of 26 conferences and events in the year, creating a prospected £1.2million in leads.
Digital Marketing Specialist
Distribution Technology
(Financial Software Developer)
Sept ’15 – March ‘17
 
Responsibilities:
  • Responsible for all digital marketing, campaigns, website, social, SEO, email marketing.
  • Creation of marketing strategy plans, budget and business plans.
  • Promoting company through 12 roadshows and 3 annual events.
  • Collateral and content creator. Including use of Illustrator and Photoshop.
  • Competitive analysis; including capturing market data, obtaining key account contacts and analysis of fiscal opportunities.
  • Identified new market opportunities and leads through implemented marketing automation using client personas and inbound journeys.
  • Maintained and provided ROI analysis (using Google Analytics & Salesforce CRM), ensuring budget management.
  • Promotion through event planning for 12 roadshows and 3 annual events.
Achievements:
  • Successfully rebranded company; including new website creation, for digital marketing optimization and inbound lead generation.
  • In 2016; increased website visits 100%, increased keyword ranking to top 3 on 1000+ keywords though SEO and SEM.
  • Set up and ran highly successful webinar series on financial advice training.
Marketing Analyst
IRI Ltd
(Data Analysis Company)
Nov ’13 – Sept ‘15
 
Responsibilities:
  • Coordinator for two major international FTSE 100 clients and a series of smaller clients, maintaining marketing relationships through report-based insights.
  • Created reports and market analysis to client’s specifications reducing highly complex datasets to succinct marketing plans.
  • Supports other department and team members with at risk projects, deliverables, queries, restatements and escalated issues.
  • Recognised as the ‘go to’ website analytics expert with technical knowledge to become a first point of escalation within the department.
  • Manages a team within the global operations centre.
  • Maintains and updates documentation for clients and internal needs.
Achievements:
  • Created and implemented £1.7billion worth of UK growth for clients.
  • Identified gaps in EU and Pan-Asian markets for further growth.
  • Created marketing and business plans for 6 FTSE 100 companies.

Marketing is enthusiasm transferred to the customer.

Gregory Ciotti

Outside Interests & Roles

Marketing Consultant
Lord Libidan
(Financial planning companies, Magazines & craft websites)
December ’11 – Current
 
Responsibilities:
  • Responsible for all marketing activities; such as social media, website, event planning, email marketing and marketing lead generation.
  • Develops yearly marketing strategy in line with client objectives.
  • Content creation of all online and offline content and marketing material.
  • Brand management and corporate identity, to promote measured results in lead generation.
  • Planning and implementing promotional campaigns.
  • Working with agencies and preparing PR releases.
  • Entire brand creation; including competition research, marketing place analysis and company business planning.
  • SEO and keyword optimisation specialist.
Achievements:
  • Increased website traffic by 223%, to 30,000 unique monthly visits.
  • Created viral video campaign resulting in 32,000 visits a day to website.
  • Implemented monthly mail outs with uptake of 75,000 emails a month, 40% open rate, 22% engagement.
  • Built 7 websites in WordPress and HTML/CSS directly.
Author & Columnist
The Quarto Group
(Book Publisher)
Feb ’09 – Current
  • Pitched and published 8 international non-fiction books and 1 fiction book.
  • Craft content specialist supplying sole authorship books.
  • Quarterly columnist for an international niche magazine, monthly blog and content supplier for a further 3 books.

Marketing without data is like driving with your eyes closed.

Dan Zarrella

Professional Skills

Marketing Strategy

Rating: 5 out of 5.
SEO & SEM

Rating: 4 out of 5.
Marketing Analytics

Rating: 5 out of 5.
Competitive Research

Rating: 4 out of 5.
Digital Marketing

Rating: 5 out of 5.
Marketing Budgeting

Rating: 4 out of 5.
Traditional Marketing

Rating: 5 out of 5.
HTML

Rating: 4 out of 5.
Marketing Campaigns

Rating: 5 out of 5.
Brand Creation

Rating: 3 out of 5.
Content Marketing

Rating: 5 out of 5.
eCommerce

Rating: 3 out of 5.
Email Management

Rating: 4 out of 5.
PPC

Rating: 3 out of 5.
Event Management

Rating: 4 out of 5.
CSS

Rating: 2 out of 5.
Social Media Management

Rating: 4 out of 5.
Javascript

Rating: 2 out of 5.
Copy Writing

Rating: 4 out of 5.
PR

Rating: 2 out of 5.

Tools/Programs

CRM Software

Rating: 5 out of 5.
Google Analytics

Rating: 4 out of 5.
Email Management Software

Rating: 5 out of 5.
Google Search Console

Rating: 4 out of 5.
Social Media Software

Rating: 5 out of 5.
Adobe InDesign

Rating: 4 out of 5.
Wordpress

Rating: 5 out of 5.
Adobe Illustrator

Rating: 3 out of 5.
Magento

Rating: 4 out of 5.
Adobe Photoshop

Rating: 2 out of 5.

Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.

Marc Mathieu

Interested in having a chat?

Contact Me