Author: Lord Libidan

Lord Libidan is a cross stitch designer, author, and manbroider who has helped redefine what it means to be a modern cross stitch expert. From publishing bestselling kits to winning awards and writing one of the most respected cross stitch blogs on the web, he has spent over 15 years creating patterns and resources for stitchers at every level.

Fake Independence Isn’t Authority: The Problem With the Second Website Trick

29/10/2026

A short video has been doing the rounds that says you should build a second website. Not one tied to your brand. A “resource for your industry” with no visible link to you, which then recommends you as the solution. The pitch is that a third-party site carries more weight with readers and with LLMs … More Fake Independence Isn’t Authority: The Problem With the Second Website Trick