Lord Libidan is a cross stitch designer, author, and manbroider who has helped redefine what it means to be a modern cross stitch expert. From publishing bestselling kits to winning awards and writing one of the most respected cross stitch blogs on the web, he has spent over 15 years creating patterns and resources for stitchers at every level.
In May, Google published its first official guide to optimising for generative AI features in Search. It’s worth reading. But I’ll save you some time. The headline message is this: AI search is still search. And the bar for what counts as good enough has just gone up. It’s still SEO. It’s always been SEO. … More What Google’s AI Search Guide Actually Means For B2B Marketers
One of the most successful SEO experiments I ran this year was also one of the dumbest sounding. I bought a domain called *companyname*-reviews.com, added favourable customer reviews to it, left it disconnected from the main business website, and waited to see whether AI tools would treat it like an independent review source. And … More SEO Experiment: company-reviews.com
A few years ago, if you’d asked me how to grow a website, I’d probably have answered the same way most SEOs do: “More content.” More blogs. More landing pages. More keywords. More topic clusters. More everything. And to be fair, content absolutely works, and has since the very start of the “content is king” … More Why I Chose a Technical Audit Over Content Expansion for Growth
Tenders Direct is the UK’s leading tender alerts service, helping businesses find and qualify opportunities across UK, Irish, and EU tenders. Highlights The Challenge After launching a new website, Tenders Direct faced significant SEO challenges. The blog had been lost, redirects were missing, broken links were widespread, and on-page optimisation was minimal. The content team … More Tenders Direct – Strengthening SEO Foundations
Proactis is a SaaS company providing purchase-to-pay solutions for mid-sized organisations. Hightlights The Challenge When Proactis restructured its marketing team, it set higher growth targets and created a new demand function, including its first dedicated SEO role. By the time I joined, the site had fallen behind competitors. Years of limited SEO expertise meant technical … More Proactis – Rebuilding Visibility and Driving Growth
A UK SaaS provider with a strong reputation in financial modelling and forecasting, serving a broad client base with an increasing emphasis on cloud-first solutions. The Challenge A UK SaaS provider in financial modelling and forecasting saw leads drying up and press coverage fading after years of repeating the same marketing. With £100,000 across SEO, … More UK SaaS Provider – Reigniting Growth and Refreshing Brand Visibility
Mystic Putt Leeds is an immersive wizard-themed crazy golf venue in the city centre, blending fantasy settings with creative course design. The Challenge Mystic Putt Leeds, a wizard-themed crazy golf venue, faced the challenge of launching in the quieter autumn and winter months after missing the summer holiday window. With £50,000 for a six-month campaign, … More Mystic Putt Leeds – Launching with Impact: Driving Buzz
CampCraft Conversions is a UK-based online retailer specialising in custom van-to-campervan conversion kits and modular interiors. The Challenge CampCraft Conversions launched with a strong website but no SEO tools, content plan, or sustained strategy. With £10,000 for the year, the priority was to generate leads quickly before a busy installation schedule later in the year, … More CampCraft Conversions – Building Authority and Capturing Leads
When Nestlé Purina set out to launch a new product range, Adventuros, they knew the challenge was bigger than just introducing another snack. At the time, the brand was well established but more closely associated with cat food, and it faced growing criticism around pet nutrition. The market was shifting fast, with new “fresh food” … More Nestlé Purina – Future-Proofed Marketing Plan and Standout Launch
Rhys Turton 