Tenders Direct – Strengthening SEO Foundations

03/03/2026

Tenders Direct is the UK’s leading tender alerts service, helping businesses find and qualify opportunities across UK, Irish, and EU tenders. Highlights The Challenge After launching a new website, Tenders Direct faced significant SEO challenges. The blog had been lost, redirects were missing, broken links were widespread, and on-page optimisation was minimal. The content team … More Tenders Direct – Strengthening SEO Foundations

Proactis – Rebuilding Visibility and Driving Growth

16/02/2026

Proactis is a SaaS company providing purchase-to-pay solutions for mid-sized organisations. Hightlights The Challenge When Proactis restructured its marketing team, it set higher growth targets and created a new demand function, including its first dedicated SEO role. By the time I joined, the site had fallen behind competitors. Years of limited SEO expertise meant technical … More Proactis – Rebuilding Visibility and Driving Growth

UK SaaS Provider – Reigniting Growth and Refreshing Brand Visibility

04/09/2025

A UK SaaS provider with a strong reputation in financial modelling and forecasting, serving a broad client base with an increasing emphasis on cloud-first solutions. The Challenge A UK SaaS provider in financial modelling and forecasting saw leads drying up and press coverage fading after years of repeating the same marketing. With £100,000 across SEO, … More UK SaaS Provider – Reigniting Growth and Refreshing Brand Visibility

Mystic Putt Leeds – Launching with Impact: Driving Buzz

04/09/2025

Mystic Putt Leeds is an immersive wizard-themed crazy golf venue in the city centre, blending fantasy settings with creative course design. The Challenge Mystic Putt Leeds, a wizard-themed crazy golf venue, faced the challenge of launching in the quieter autumn and winter months after missing the summer holiday window. With £50,000 for a six-month campaign, … More Mystic Putt Leeds – Launching with Impact: Driving Buzz

CampCraft Conversions – Building Authority and Capturing Leads

04/09/2025

CampCraft Conversions is a UK-based online retailer specialising in custom van-to-campervan conversion kits and modular interiors. The Challenge CampCraft Conversions launched with a strong website but no SEO tools, content plan, or sustained strategy. With £10,000 for the year, the priority was to generate leads quickly before a busy installation schedule later in the year, … More CampCraft Conversions – Building Authority and Capturing Leads

Nestlé Purina – Future-Proofed Marketing Plan and Standout Launch

28/08/2025

When Nestlé Purina set out to launch a new product range, Adventuros, they knew the challenge was bigger than just introducing another snack. At the time, the brand was well established but more closely associated with cat food, and it faced growing criticism around pet nutrition. The market was shifting fast, with new “fresh food” … More Nestlé Purina – Future-Proofed Marketing Plan and Standout Launch

Fashion Retailer – Driving Digital Growth and Younger Audiences

28/08/2025

When a major European fashion retailer specialising in clothing for older women wanted to modernise its marketing, the challenge was clear. The brand had an aging but loyal customer base, with most customers over 80. Traditional marketing channels continued to perform well, but the business needed to attract younger customers, move into digital, and drive … More Fashion Retailer – Driving Digital Growth and Younger Audiences

Numagoo – Expanding Client Success Through SEO and Conversion Growth

28/08/2025

Numagoo built its reputation as a digital agency through best-in-class website development and PPC. But as their client base grew, so did the demand for deeper SEO support, organic growth strategies, and conversion optimisation. Without these services, several clients were becoming unhappy and at risk of leaving. That’s where I came in. Highlights The Challenge … More Numagoo – Expanding Client Success Through SEO and Conversion Growth

Dynamic Planner – Rebrand and Digital Transformation

27/08/2025

Dynamic Planner is a financial technology company that had been successful for many years without investing heavily in marketing. After a recent product rebrand, the business wanted to extend this to the company itself, moving away from its old identity and embracing digital channels to generate stronger, more sustainable growth. Highlights The Challenge The goal … More Dynamic Planner – Rebrand and Digital Transformation