Tenders Direct is the UK’s leading tender alerts service, helping businesses find and qualify opportunities across UK, Irish, and EU tenders.
Highlights
- Health scores increased by 200%
- Organic traffic rose by 40%
- Non-branded keywords improved from an average position of 69 to 13 across 500 tracked terms
- Lead generation grew by 67% and bounce rates fell by 13%
The Challenge
After launching a new website, Tenders Direct faced significant SEO challenges. The blog had been lost, redirects were missing, broken links were widespread, and on-page optimisation was minimal. The content team could create copy, but lacked direction on which topics and keywords would drive growth. I was brought in to identify these issues and develop a clear plan to recover and strengthen the site’s performance.
The Approach
Acting as a consultant, I guided the content team on strategy while taking ownership of technical and on-page SEO. Over the course of a year, I rebuilt visibility, restored the website’s health, and put in place a framework for sustainable growth. This included repairing broken links, improving indexing, optimising pages for targeted keywords, and ensuring content was aligned with audience needs.
The Results
Within twelve months, the site was fully re-indexed and performing strongly. Overall health scores increased by 200%, organic traffic rose by 40%, and non-branded keywords improved from an average position of 69 to 13 across 500 tracked terms. Lead generation grew by 67% and bounce rates fell by 13%, demonstrating stronger alignment between search performance and user experience.
The Next Steps
Tenders Direct is now focused on developing its own brand identity independent of Proactis. I continue to support the company by refining keyword targeting, expanding search visibility, and guiding the content strategy to build authority and position the brand for long-term growth.
Key Takeaway
Even when a brand isn’t the company’s main focus, building strong SEO foundations can deliver substantial growth. Investing in fundamentals like site health, on-page optimisation, and content strategy ensures long-term performance and prepares the brand for future opportunities.
During his time with Tenders Direct, he consistently demonstrated a deep understanding of modern marketing and an impressive breadth of capability. He played a key role in improving the evolution and discoverability of our website, while proactively supporting our team with strategy development, content creation, and market research.
Noel Vassallo, Commercial Marketing Manager, Tenders Direct
Rhys Turton 