Tag: digital-marketing

Wired Got a Basic SEO Fact Wrong. That Should Worry Every Business.

02/08/2026

Claude has a privacy problem. Thousands of shared conversations turned up publicly indexed on Google and Bing this week. API keys. Resumes with real names and addresses. What looked like social security numbers. Deeply personal chats nobody thought a stranger would ever read. Here’s how it happened. Claude’s share feature creates a public link. Anthropic … More Wired Got a Basic SEO Fact Wrong. That Should Worry Every Business.

Technical SEO Audits over Content Growth

Why I Chose a Technical Audit Over Content Expansion for Growth

15/05/2026

A few years ago, if you’d asked me how to grow a website, I’d probably have answered the same way most SEOs do: “More content.” More blogs. More landing pages. More keywords. More topic clusters. More everything. And to be fair, content absolutely works, and has since the very start of the “content is king” … More Why I Chose a Technical Audit Over Content Expansion for Growth

Tenders Direct – Strengthening SEO Foundations

03/03/2026

Tenders Direct is the UK’s leading tender alerts service, helping businesses find and qualify opportunities across UK, Irish, and EU tenders. Highlights The Challenge After launching a new website, Tenders Direct faced significant SEO challenges. The blog had been lost, redirects were missing, broken links were widespread, and on-page optimisation was minimal. The content team … More Tenders Direct – Strengthening SEO Foundations

Proactis – Rebuilding Visibility and Driving Growth

16/02/2026

Proactis is a SaaS company providing purchase-to-pay solutions for mid-sized organisations. Hightlights The Challenge When Proactis restructured its marketing team, it set higher growth targets and created a new demand function, including its first dedicated SEO role. By the time I joined, the site had fallen behind competitors. Years of limited SEO expertise meant technical … More Proactis – Rebuilding Visibility and Driving Growth

UK SaaS Provider – Reigniting Growth and Refreshing Brand Visibility

04/09/2025

A UK SaaS provider with a strong reputation in financial modelling and forecasting, serving a broad client base with an increasing emphasis on cloud-first solutions. The Challenge A UK SaaS provider in financial modelling and forecasting saw leads drying up and press coverage fading after years of repeating the same marketing. With £100,000 across SEO, … More UK SaaS Provider – Reigniting Growth and Refreshing Brand Visibility

Mystic Putt Leeds – Launching with Impact: Driving Buzz

04/09/2025

Mystic Putt Leeds is an immersive wizard-themed crazy golf venue in the city centre, blending fantasy settings with creative course design. The Challenge Mystic Putt Leeds, a wizard-themed crazy golf venue, faced the challenge of launching in the quieter autumn and winter months after missing the summer holiday window. With £50,000 for a six-month campaign, … More Mystic Putt Leeds – Launching with Impact: Driving Buzz

CampCraft Conversions – Building Authority and Capturing Leads

04/09/2025

CampCraft Conversions is a UK-based online retailer specialising in custom van-to-campervan conversion kits and modular interiors. The Challenge CampCraft Conversions launched with a strong website but no SEO tools, content plan, or sustained strategy. With £10,000 for the year, the priority was to generate leads quickly before a busy installation schedule later in the year, … More CampCraft Conversions – Building Authority and Capturing Leads

Fashion Retailer – Driving Digital Growth and Younger Audiences

28/08/2025

When a major European fashion retailer specialising in clothing for older women wanted to modernise its marketing, the challenge was clear. The brand had an aging but loyal customer base, with most customers over 80. Traditional marketing channels continued to perform well, but the business needed to attract younger customers, move into digital, and drive … More Fashion Retailer – Driving Digital Growth and Younger Audiences