One of the most successful SEO experiments I ran this year was also one of the dumbest sounding. I bought a domain called *companyname*-reviews.com, added favourable customer reviews to it, left it disconnected from the main business website, and waited to see whether AI tools would treat it like an independent review source. And … More SEO Experiment: company-reviews.com
A few years ago, if you’d asked me how to grow a website, I’d probably have answered the same way most SEOs do: “More content.” More blogs. More landing pages. More keywords. More topic clusters. More everything. And to be fair, content absolutely works, and has since the very start of the “content is king” … More Why I Chose a Technical Audit Over Content Expansion for Growth
Tenders Direct is the UK’s leading tender alerts service, helping businesses find and qualify opportunities across UK, Irish, and EU tenders. Highlights Health scores increased by 200% Organic traffic rose by 40% Non-branded keywords improved from an average position of 69 to 13 across 500 tracked terms Lead generation grew by 67% and bounce rates … More Tenders Direct – Strengthening SEO Foundations
Proactis is a SaaS company providing purchase-to-pay solutions for mid-sized organisations. Hightlights Doubling of organic traffic within 6 months SEO-driven landing pages lifted campaign ROI by more than 20% Conversion rates increased by 28% on high intent pages Keyword positions rose by an average of 156 places First-page visibility for >50% of target terms The … More Proactis – Rebuilding Visibility and Driving Growth
A UK SaaS provider with a strong reputation in financial modelling and forecasting, serving a broad client base with an increasing emphasis on cloud-first solutions. The Challenge A UK SaaS provider in financial modelling and forecasting saw leads drying up and press coverage fading after years of repeating the same marketing. With £100,000 across SEO, … More UK SaaS Provider – Reigniting Growth and Refreshing Brand Visibility
Mystic Putt Leeds is an immersive wizard-themed crazy golf venue in the city centre, blending fantasy settings with creative course design. The Challenge Mystic Putt Leeds, a wizard-themed crazy golf venue, faced the challenge of launching in the quieter autumn and winter months after missing the summer holiday window. With £50,000 for a six-month campaign, … More Mystic Putt Leeds – Launching with Impact: Driving Buzz
CampCraft Conversions is a UK-based online retailer specialising in custom van-to-campervan conversion kits and modular interiors. The Challenge CampCraft Conversions launched with a strong website but no SEO tools, content plan, or sustained strategy. With £10,000 for the year, the priority was to generate leads quickly before a busy installation schedule later in the year, … More CampCraft Conversions – Building Authority and Capturing Leads
When a major European fashion retailer specialising in clothing for older women wanted to modernise its marketing, the challenge was clear. The brand had an aging but loyal customer base, with most customers over 80. Traditional marketing channels continued to perform well, but the business needed to attract younger customers, move into digital, and drive … More Fashion Retailer – Driving Digital Growth and Younger Audiences
Numagoo built its reputation as a digital agency through best-in-class website development and PPC. But as their client base grew, so did the demand for deeper SEO support, organic growth strategies, and conversion optimisation. Without these services, several clients were becoming unhappy and at risk of leaving. That’s where I came in. Highlights Organic search … More Numagoo – Expanding Client Success Through SEO and Conversion Growth
