One of the most successful SEO experiments I ran this year was also one of the dumbest sounding. I bought a domain called *companyname*-reviews.com, added favourable customer reviews to it, left it disconnected from the main business website, and waited to see whether AI tools would treat it like an independent review source. And … More SEO Experiment: company-reviews.com
A few years ago, if you’d asked me how to grow a website, I’d probably have answered the same way most SEOs do: “More content.” More blogs. More landing pages. More keywords. More topic clusters. More everything. And to be fair, content absolutely works, and has since the very start of the “content is king” … More Why I Chose a Technical Audit Over Content Expansion for Growth
Tenders Direct is the UK’s leading tender alerts service, helping businesses find and qualify opportunities across UK, Irish, and EU tenders. Highlights The Challenge After launching a new website, Tenders Direct faced significant SEO challenges. The blog had been lost, redirects were missing, broken links were widespread, and on-page optimisation was minimal. The content team … More Tenders Direct – Strengthening SEO Foundations
Proactis is a SaaS company providing purchase-to-pay solutions for mid-sized organisations. Hightlights The Challenge When Proactis restructured its marketing team, it set higher growth targets and created a new demand function, including its first dedicated SEO role. By the time I joined, the site had fallen behind competitors. Years of limited SEO expertise meant technical … More Proactis – Rebuilding Visibility and Driving Growth
Rhys Turton 