Numagoo built its reputation as a digital agency through best-in-class website development and PPC. But as their client base grew, so did the demand for deeper SEO support, organic growth strategies, and conversion optimisation. Without these services, several clients were becoming unhappy and at risk of leaving. That’s where I came in.
Highlights
- Organic search traffic increased by up to 211%
- Conversion rates increased by 32%
- A 420% increase in organic traffic
The Challenge
Numagoo needed to expand its services quickly to cover SEO and organic performance. Many clients were looking for results immediately, so I had to deliver impact fast. The challenge was not only technical but also about rebuilding trust and demonstrating that Numagoo could meet client needs beyond its core strengths.
The Approach
I worked independently across a portfolio of demanding clients, tailoring my approach to each one. Sometimes this meant creating strategic marketing plans, other times it required detailed conversion work on pages or hands-on SEO execution.
My priority was speed and clarity: I built actionable insights, secured client buy-in, and implemented changes quickly. I focused on what worked, discarded what didn’t, and constantly refined based on data and results.
The Results
For one client, organic search traffic increased by as much as 211%, while data-driven strategies boosted conversion rates by 32%. By aligning SEO with the go-to-market strategy, conversions rose by a further 18%, and applying SEO best practices led to a 420% increase in organic traffic. These results not only helped retain every at-risk client but also positioned Numagoo as a full-service agency capable of delivering far more than just websites and PPC.
The Next Steps
Client satisfaction led directly to new business growth. Word-of-mouth referrals brought in fresh clients, and within the year Numagoo saw a 200% increase in turnover. The success also established SEO and organic strategy as a core part of the agency’s service offering.
Key Takeaways
Managing multiple clients with diverse needs taught me the value of a structured, methodical approach. By staying organized and focused, I developed a system that ensured no detail was overlooked, even when juggling various projects simultaneously.
I had the pleasure of working closely with Rhys on several projects where his exceptional project management skills shone brightly. Rhys is an incredibly organized and detail-oriented professional who consistently ensures that projects are executed smoothly and efficiently.
One of Rhys’s standout qualities is his ability to effectively communicate and collaborate with stakeholders at all levels. He has a remarkable talent for translating complex project requirements into clear, actionable plans, which greatly contributed to the success of our initiatives. Rhys’s proactive approach to problem-solving and his adeptness at anticipating potential challenges enabled us to navigate through obstacles seamlessly.
Harris Alam, Frontend Developer, Numagoo Ltd
Rhys Turton 