Mystic Putt Leeds is an immersive wizard-themed crazy golf venue in the city centre, blending fantasy settings with creative course design.
The Challenge
Mystic Putt Leeds, a wizard-themed crazy golf venue, faced the challenge of launching in the quieter autumn and winter months after missing the summer holiday window. With £50,000 for a six-month campaign, the goal was to build buzz and early brand recognition through story-driven content that could compete with rivals relying on ads and discounts.
Budget Breakdown
| Category | Project Cost (£) |
| Video production (3 product videos) | 20,000 |
| Blog & article series (30 posts) | 12,000 |
| Influencer collaborations | 10,000 |
| Paid content distribution | 6,000 |
| Design & creative assets | 2,000 |
Forecast/Justification
Projected reach: 200,000 impressions and 15,000 clicks.
Estimated conversion rate: 2% = 300 new customers.
Average order value: £200 = £60,000 revenue.
ROI: 1.2:1 in first 6 months, with long-tail content benefits beyond campaign.
Alternatives Considered
Shifting £6,000 from influencer collaborations to paid distribution could increase reach by ~25%, though influencer partnerships provide brand authority.
Key Takeaway
Campaign-focused budgets allow concentrated spend and clear ROI measurement. Blending brand-building and direct response tactics balances short- and long-term gains.
When we were gearing up to launch, Rhys stepped in and built a marketing plan that was not only creative but genuinely actionable. He had very little time to put it together, yet it was clear, structured, and something our whole team could actually follow without feeling overwhelmed. It gave us confidence heading into a tough launch period and meant we could hit the ground running even in the quieter months.
Alice Ginger, Operations Manager, Mystic Putt Leeds
Rhys Turton 