There’s a pattern I keep seeing in marketing teams. Someone goes to a Framer demo. The animations are smooth, the setup looks fast, and the sales pitch is basically “your developers can’t do this as quickly.” They’re right. It does look great. And it does build fast. Then six months later, the site is stalling … More Don’t be fooled by a pretty website
Claude has a privacy problem. Thousands of shared conversations turned up publicly indexed on Google and Bing this week. API keys. Resumes with real names and addresses. What looked like social security numbers. Deeply personal chats nobody thought a stranger would ever read. Here’s how it happened. Claude’s share feature creates a public link. Anthropic … More Wired Got a Basic SEO Fact Wrong. That Should Worry Every Business.
A slow page or a broken form doesn’t just annoy B2B buyers. It makes them doubt the product. Here’s what criminology theory says about why. … More Does the Broken Glass Theory Apply to B2B SEO?
Reddit’s AI now stops 25,000 spam posts a day. Here’s why that matters more for parasite SEO and GEO than for spam itself. … More Reddit’s AI Crackdown and the End of Parasite SEO
Ask which team owns digital PR in most marketing departments and you’ll get a confident answer, followed by a slightly nervous laugh. Nobody’s quite sure whose budget it sits in. SEO gets the technical fixes and the content calendar. PR gets the brand mentions and the trade press write up. Different teams, different agencies half … More Authority Is a Must For SEO in the AI Era
In May, Google published its first official guide to optimising for generative AI features in Search. It’s worth reading. But I’ll save you some time. The headline message is this: AI search is still search. And the bar for what counts as good enough has just gone up. It’s still SEO. It’s always been SEO. … More What Google’s AI Search Guide Actually Means For B2B Marketers
One of the most successful SEO experiments I ran this year was also one of the dumbest sounding. I bought a domain called *companyname*-reviews.com, added favourable customer reviews to it, left it disconnected from the main business website, and waited to see whether AI tools would treat it like an independent review source. And … More SEO Experiment: company-reviews.com
A few years ago, if you’d asked me how to grow a website, I’d probably have answered the same way most SEOs do: “More content.” More blogs. More landing pages. More keywords. More topic clusters. More everything. And to be fair, content absolutely works, and has since the very start of the “content is king” … More Why I Chose a Technical Audit Over Content Expansion for Growth
Tenders Direct is the UK’s leading tender alerts service, helping businesses find and qualify opportunities across UK, Irish, and EU tenders. Highlights The Challenge After launching a new website, Tenders Direct faced significant SEO challenges. The blog had been lost, redirects were missing, broken links were widespread, and on-page optimisation was minimal. The content team … More Tenders Direct – Strengthening SEO Foundations
Rhys Turton 