Reddit’s AI now stops 25,000 spam posts a day. Here’s why that matters more for parasite SEO and GEO than for spam itself. … More Reddit’s AI Crackdown and the End of Parasite SEO
Ask which team owns digital PR in most marketing departments and you’ll get a confident answer, followed by a slightly nervous laugh. Nobody’s quite sure whose budget it sits in. SEO gets the technical fixes and the content calendar. PR gets the brand mentions and the trade press write up. Different teams, different agencies half … More Authority Is a Must For SEO in the AI Era
In May, Google published its first official guide to optimising for generative AI features in Search. It’s worth reading. But I’ll save you some time. The headline message is this: AI search is still search. And the bar for what counts as good enough has just gone up. It’s still SEO. It’s always been SEO. … More What Google’s AI Search Guide Actually Means For B2B Marketers
One of the most successful SEO experiments I ran this year was also one of the dumbest sounding. I bought a domain called *companyname*-reviews.com, added favourable customer reviews to it, left it disconnected from the main business website, and waited to see whether AI tools would treat it like an independent review source. And … More SEO Experiment: company-reviews.com
A few years ago, if you’d asked me how to grow a website, I’d probably have answered the same way most SEOs do: “More content.” More blogs. More landing pages. More keywords. More topic clusters. More everything. And to be fair, content absolutely works, and has since the very start of the “content is king” … More Why I Chose a Technical Audit Over Content Expansion for Growth
Tenders Direct is the UK’s leading tender alerts service, helping businesses find and qualify opportunities across UK, Irish, and EU tenders. Highlights The Challenge After launching a new website, Tenders Direct faced significant SEO challenges. The blog had been lost, redirects were missing, broken links were widespread, and on-page optimisation was minimal. The content team … More Tenders Direct – Strengthening SEO Foundations
Proactis is a SaaS company providing purchase-to-pay solutions for mid-sized organisations. Hightlights The Challenge When Proactis restructured its marketing team, it set higher growth targets and created a new demand function, including its first dedicated SEO role. By the time I joined, the site had fallen behind competitors. Years of limited SEO expertise meant technical … More Proactis – Rebuilding Visibility and Driving Growth
A UK SaaS provider with a strong reputation in financial modelling and forecasting, serving a broad client base with an increasing emphasis on cloud-first solutions. The Challenge A UK SaaS provider in financial modelling and forecasting saw leads drying up and press coverage fading after years of repeating the same marketing. With £100,000 across SEO, … More UK SaaS Provider – Reigniting Growth and Refreshing Brand Visibility
Mystic Putt Leeds is an immersive wizard-themed crazy golf venue in the city centre, blending fantasy settings with creative course design. The Challenge Mystic Putt Leeds, a wizard-themed crazy golf venue, faced the challenge of launching in the quieter autumn and winter months after missing the summer holiday window. With £50,000 for a six-month campaign, … More Mystic Putt Leeds – Launching with Impact: Driving Buzz
Rhys Turton 